Activision - Call of Duty Online
Launch film & TVC
Brief
Launch the new online only Call of Duty of Duty by Activision and Tencent in China.
Idea
Awaken The Soldier Within
4 Friends working in a hotel escape their everyday reality by playing COD Online whenever and wherever they can. But today reality bleeds over as while losing the game they find themselves saved by no other than action star Chris Evans! Eventually they regroup, find their inner soldier, and save the Chris from the games ultimate zombie battle.
Result
21 million views over a one month launch.
Roles: Art Director
Creative Director: Kim Jerbo
Photo Booth
A supporting launch installation at the Tencent Games Show that turned gamers into game icons.